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Joel Rothman
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NetApp |
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Accelent_ee.jpg)
Actuate Corporation
Altimeter Group
TE Connectivity
Ariba, an SAP company
Blackboard Inc.
BMC Software
Corporate Executive Board
Cvent, Inc.
Docusign
Eloqua
Eloqua
Eloqua
Eloqua
Eloqua
Eloqua
Eloqua
Forrester
inContact 
Iron Mountain
Thomson Reuters
Trend Micro
Astadia
Kapost
Linkedin
McAfee
Motorola Solutions
NetApp
PerkinElmer
PerkinElmer
Rally Software
ReadyTalk
Strategic Communications Group, Inc. 
SurePayroll
Telus
| Zee Jeremic Principal Systems Consultant Accelent Zee Jeremic, Principal Systems Consultant at Accelent, is a driven marketing technologist passionate about growing revenue through people, process, and automation. He strongly believes in building fully integrated solutions that are well documented, and easy-to-use and maintain. Zee is in charge of all system implementation and campaign execution work for Accelent where he leads a growing team of Marketing Automation and CRM experts with the goal of enabling companies large and small to harness the full power of automated demand generation |
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Cate Zovod Cate Zovod has spent 15+ years in market development, product and solutions marketing for enterprise and consumer technologies, designing go-to-market strategies for industry and business process solutions in the US and in Europe. Today Cate manages a global team to drive market awareness and identify and develop qualified sales opportunities at Actuate Corporation, a business analytics software company. Prior to Actuate, Cate worked on the Apple and Compuware accounts for Niehaus Ryan, the PR agency that launched Yahoo!. She also was Founder and Partner, Winzo Group, a technology marketing consultancy focusing on product and company launches whose client roster included Actuate, Baan, CenterRun (acquired by Sun), Deltagen, Sunglass Hut International, EDS, Borland, Philips, USWeb and E*Trade. She graduated from the University of Southern California, Magna Cum Laude and Phi Beta Kappa. She rides motorcycles and horses. Twitter: @czovod |
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Rebecca Lieb Twitter: @lieblink |
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Klaas-Pieter (KP) Jimmink LinkedIn: www.linkedin.com/in/jimmink |
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Geo Catano Geo Catano is a Senior Marketing Manager for Ariba in charge of Demand Generation for the Ariba Network, the world’s leading business commerce network that drives $300 billion in annual transactions between buyers and sellers, anywhere, all the time. Working with leading companies such as SGI, Dell, Sony and Trend Micro, Geo’s digital marketing career has taken him through the emergence of email and the Web, to the arrival of search marketing and social media and marketing automation. Recognizing that the core competency of most companies is not developing marketing automation systems, Geo has lead the vision at Ariba to integrate Eloqua into Ariba’s Cloud based products to nurture customers through their adoption lifecycle. |
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Ira Frankel Ira Frankel is the Director, Global Marketing Operations for Blackboard Inc. In this role Frankel oversees all marketing systems (Eloqua, Salesforce and Brainshark), top of funnel management, business process and data management which includes all KPI marketing metrics. Frankel also acts as a marketing operations consultant to the organizations vertical marketing teams to ensure efficient and effective marketing trends. Recently Frankel has taken on the day-to-day management of the Market Development team which handles all teleprospecting (inbound sales calls, telequalification and marketing campaigns) that focus on recruitment for marketing activities, research gathering and appointment setting for sales representatives. Prior to joining Blackboard Frankel was the Senior Director of Marketing and New Media for the Washington Wizards. In that role he was responsible for the organizations CRM efforts, e-commerce, direct marketing, content management, social networking, sales force automation and the overseeing of WashingtonWizards.com and five other web properties. During his tenure with team Frankel also oversaw media buying, brand management, content/collateral creation, promotional planning and the tracking of both individual and season ticket sales. |
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Nikhil Deshpande |
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Michael Kinstlinger Twitter: @mkinstlinger |
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Stephen Macatuno Stephen Macatuno is a Senior Manager at Cvent, the world’s largest cloud-based provider of event management technology and mobile applications. Here, he leads a team of Marketing Operations professionals who are responsible for the generation and cultivation of leads across the company’s nine sales divisions. As a direct result of the programs that his team facilitates, Cvent’s sales organization has experienced lead growth averaging 43% per year, with increasing lead conversion rates year-after-year. It is through his leadership that Cvent secured a nomination for Eloqua’s 2011 Markies for Revenue Growth (RPM) award, and won in the category of Social Media Innovation. Stephen holds a Bachelor of Science degree from Virginia Tech, where he majored in Marketing Management. He is a certified Eloqua Revenue Lifecycle Master. LinkedIn: http://www.linkedin.com/in/macatuno |
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Ryan Schwartz Ryan Schwartz is a web and marketing technology enthusiast with expertise in marketing automation systems, advanced web development methodologies, and cross-platform system integration. He has a deep background in managing marketing automation platforms for enterprise organizations. He currently serves as the Sr. Manager of Marketing Automation & Operations at DocuSign Inc., the global standard for eSignature provider, where he leads the marketing automation team, and is responsible for developing the technical framework and system architecture for all campaign automation, execution, and analysis. Twitter: @schwartzrw |
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Rob Bois |
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| Egan Cheung Manager, Revenue Performance Analytics Eloqua Egan joined Eloqua in 2005. As a product manager, he is excited to be helping build the tools needed by the best marketers in the world. He is currently focused on two big initiatives: Marketing Collaboration using Chatter inside Eloqua and Benchmarking tools. He also runs Eloqua's Chart of the Week series. Egan's past work experience includes stints in software development, telecommunications, and corporate financial planning. When not looking at the latest trends in sales and marketing performance, Egan is most likely to be hanging out with his kids in the backyard. |
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Dennis Dayman Twitter: @ddayman |
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| Victoria De Battista Premier Support Specialist Eloqua Victoria has been working with Eloqua for the past two years as a Premier Support Specialist with a dedicated group of enterprise clients. She is inspired every day by the innovative ideas they are accomplishing! Victoria is focused on helping her clients become as successful as possible through issue resolution, best practice advice and process optimization. LinkedIn: http://ca.linkedin.com/pub/victoria-de-battista/17/86b/a22 |
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| Heidi Melin Chief Marketing Officer Eloqua Heidi Melin brings a valuable track record of proven success leading marketing teams at some of the most recognized brands in Silicon Valley. Her focus at Eloqua is on generating the brand’s thought leadership in the SaaS sector and driving demand. Melin comes to Eloqua from Taleo, which was recently acquired by Oracle Corporation, where she was CMO. Prior to Taleo, she served as CMO of Polycom Inc., where she helped turn the brand into a leader in unified communications. Before joining Polycom, Ms. Melin was CMO at Hyperion Solutions Corp. (now Oracle Hyperion), where she led a brand strategy that led to renewed recognition within the business intelligence space. Prior to Hyperion Solutions, she led marketing services at PeopleSoft. Melin received a Bachelor’s degree in Political Science and Organizational Psychology from Willamette University Twitter: @heidimelin |
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| Cheliyan Pancras Eloqua Cheliyan Pancras is a Bachelor of Computer Science grad from the University of Windsor. Worked with SaaS based Telecom and Marketing Automation applications since 2006. Joined Eloqua in 2009 as a Product Specialist in Toronto. Now based out of our London, UK office enabling customers and supporting our European Partner ecosystem.
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| Ryan Wheler Technical Lead - E10 Transition Eloqua Ryan Wheler is an Eloqua10 veteran. Formerly a member of Eloqua's product support team, he has been coming up with creative solutions in Eloqua10 since its initial launch. Currently a member of the Eloqua10 update team, Ryan focuses on helping customers make a smooth move from Eloqua 9 to 10. Linkedin: http://www.linkedin.com/in/ryanwheler |
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| Sweeney Williams Senior Manager of Privacy & Deliverability Eloqua Sweeney Williams, Eloqua's Senior Manager of Privacy & Deliverability oversees privacy / spam compliance for Eloqua and its customers. An active member of the Messaging Malware and Mobile Anti-Abuse Working Group (M3AAWG), International Association of Privacy Professionals (IAPP), Email Sender and Provider Coalition (ESPC), and Direct Marketing Association (DMA), Sweeney's expertise is invaluable to Eloqua's customers as they navigate the complex global privacy landscape. |
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| David M. Cooperstein Vice President, Practice Leader - Chief Marketing Officer & Marketing Leadership Serving CMO & Marketing Leadership Professionals Forrester Customer now have information at their fingertips, at work, on the go, from peers, and in their flooded email boxes. To gain competitive advantage, Forrester has declared the winners of the "Age of the Customer" those firms who can demonstrate their obsession with delivering on their customers' needs. This requires re-purposing marketing investment to areas that deliver value to the buyer based on their journey to making a purchase, not your sales pipeline or quarterly deadline. In this session, David Cooperstein from Forrester will define how marketing leaders need to rebalance marketing efforts to stand out with relevance in this new era. |
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Michelle Burrows Michelle Burrows serves as the VP of Demand Marketing and Sales BFF at inContact, a cloud contact center solution. During her time at inContact, Michelle’s team has exceeded their opportunity creation goal by an average of 118%, launched a customer-centric regional event series that influenced $10M in sales, and reduced cost per conversion (CPC) by 50%. Prior to joining inContact, Michelle was the Director of Customer Marketing at Rally Software. She also served as the Director of Marketing at Verint Systems and the Director of Global Marketing at Genesys Conferencing, where she was one of Eloqua’s first 50 customers in 2002. Michelle is a terminal intermediate skier, runner and mom of two future marketers. She resides in Denver, CO. |
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| Jerome Lee Manager, Marketing Operations Iron Mountain Jerome Lee is a Manager of Marketing Operations at Iron Mountain. He has worked in technology over the past 20 years and specifically in Sales and Marketing Operations for the past 8 years implementing, integrating and administering SAAS Sales and Marketing Automation Tools. He is enjoying the opportunities provided by Marketing Operations leveraging both his Marketing degree and technical skills being certified in Salesforce.com, Microsoft Access, Lotus Notes, and Crystal Reports. Prior to joining Iron Mountain, Jerome worked at Mimosa Systems and Serena Software. |
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Mike Lingo |
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Toby Murdock Twitter: @tobymurdock |
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| Eli Snyder Webmaster KPA Eli has been building websites and internet marketing systems for over a decade in various capacities. At KPA he is responsible for implementing and maintaining marketing technology, and has implemented two marketing automation systems and several website implementations and redesigns. KPA started using Eloqua in July of 2011, and was nominated for a Markie award later that year for Eli’s work on progressive profiling. Eli’s current primary focus is integrating Eloqua with content management systems to streamline campaign deployment and create consistent prospect experiences. Twitter: @freejung LinkedIn: http://www.linkedin.com/in/freejung |
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| Nicolas Draca Director, Demand Generation Nicolas Draca has more than 15 years of experience in Sales and in Marketing. Nicolas is Director of Demand Generation at Linkedin, the world's largest professional network. Nicolas manages Field Marketing, Campaign Operations and Marketing Operations for Linkedin Enterprise businesses (Hiring Solutions, Marketing Solutions and Sales Solutions). Prior to Linkedin, he spent 4 years at Infoblox and implemented a data-driven, best practices marketing automation strategy to improve marketing impact on revenue. He joined Infoblox from Ipanto, where, as co-founder and CEO, he led the team to become an innovator in IP Address Management for Microsoft environments. Ipanto was purchased by Infoblox in 2007. Nicolas holds a masters in business from ICN Business School, Metz University in France. |
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Saad Hameed Visionary demand generation, marketing, technology, and operations thought leader with a record of generating value for leading organizations including LinkedIn, VMware, Cisco, and Sun Micro. Saad has ten years of exceptional marketing, operations, demand generation, sales enablement, and technology experience and has directed successful demand generation and sales enablement initiatives resulting in measurable revenue contribution Twitter: @KaizenSaad |
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| Sterling Bailey Global Demand Generation Marketing Manager McAfee Sterling is the resident technologist within McAfee’s global demand center team. He is an expert in Eloqua forms, landing pages and emails and is responsible for developing these tools for the global marketing managers at McAfee and teaching them how to use them. Sterling started working in Eloqua in 2004 and has been a huge Eloqua fan ever since. In the decade prior to coming to McAfee, he has primarily held the role of a web developer/ designer for companies like Oppenheimer Funds, Captaris (now OpenText) and Merrill Lynch. Sterling is very passionate about technology and marketing and loves to bring them together in innovative ways to drive demand generation. Twitter: @sterlingvbailey LinkedIn: http://www.linkedin.com/in/sterlingvbailey |
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| Michelle Ison Senior Consultant, Marketing Operations Motorola Solutions Michelle Ison joined the marketing operations team at Motorola Solutions in 2011 to align the sales and marketing efforts in support of marketing automation and revenue lifecycle management. A veteran of the database and direct marketing industry for over 20 years, Michelle has experience in both B2B and B2C sectors and a successful track record of supporting progressive organizations maximizing market penetration and revenue growth. Twitter: @michellemison LinkedIn: http://www.linkedin.com/in/michelleison |
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Kim Mai Kim Mai is the Sr. Manager of Marketing Automation at NetApp. She helped implement Eloqua and has created an all-star global team focused on execution, field enablement, demand generation strategy and innovations with Eloqua, SalesForce.com, and other platforms in NetApp’s digital ecosystem. Her team was honored with the “Marketing Center of Excellence” Eloqua Markie in 2011. She has held various professional services, technical support, consulting, and leadership roles in the space of digital marketing and marketing automation since 1999. Kim is most passionate about emerging technologies and approaches for accelerating lead generation in the B-to-B landscape. Namely, these emerging technologies recently include mobile apps and predictive analytics. She is a change agent in her organization on using mobile apps to efficiently and effectively do contact acquisition and immediate nurturing at offline events. She has socialized and positioned predictive analytics as a solution to Marketing’s toughest challenges (optimize content, the digital experience, and the mix of tactics as aligned to a buyer’s journey, marketing influence and attribution models and opportunity/pipeline forecasting, and predictive lead scoring). Kim chairs the data privacy taskforce in partnership with NetApp’s legal counsel to achieve pro-active data privacy compliance across all disciplines of marketing globally. Kim believes that nurturing people talent is insanely important and she has pioneered a mentoring program at NetApp that offers her colleagues leadership and communication coaching and mentorship along with professional development resources such as strength-based/Myers Briggs assessments and inspirational guest speakers. Twitter: @kimuyenmai |
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Ben Chandruang |
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Matthew Calnan Linkedin: http://www.linkedin.com/in/matthewcalnan |
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Erin Rampey Twitter handle: @erinrampey |
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Lenn Millbower, the Learnertainment(r) Trainer Lenn Millbower, a lifelong creative, spent 25 years in Walt Disney World Operations, Entertainment, and Training. His most innovative Disney highlights included writing orientation, customer service, and leadership training programs, stage managing shows and parades, and opening Disney’s Animal Kingdom. For those efforts, Lenn was recognized with Disney’s highest internal award: Partners in Excellence. Prior to Disney, Lenn performed as a professional magician-musician throughout North America and on cruise ships. He is an adult learning expert, six-time published author, national presentation skills reporter, frequent conference speaker, and president of Offbeat Training LLC where he helps people discover their innate creativity. Twitter: @LikeaMouseTips and @LennOnLearning |
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Dave Liloia Dave Liloia has spent the last 15 years working in the scientific community moving up the East Coast starting in urban NJ and landing on a farm on an island in VT. For the last 10 years he has held leadership roles at PerkinElmer Inc. within Customer Care, Product Management, Sales, E-Business and Marketing. Marketing Operations and Marketing Strategy have become his passion and he sees so much opportunity for improvement in the marketplace, he suspects this will be his focus for years to come. Education is a lifelong process and to that end Dave holds a B.S. in Plant Science, a degree in E-Business Management and is currently working on an MBA in Marketing Strategy from Babson College. In his free time he is active in the Boy Scouts, Nerf Herding, Eloquizing things and the Masons. He is also uncomfortable writing in the third person so he is now going to stop. Twitter: @dliloia |
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Stacey Schneider Stacey Schneider works with the global marketing operations team at PerkinElmer. Having received her Eloqua Master, she is a self-proclaimed program builder junkee, and strives to be a full-out Eloqua Ninja. She hails from New England, but graduated from the University of Miami with a bachelor’s of music business – this instilled a love for beaches, hockey, and of course, live music. You can catch her on The Rock Boat each year – the world’s largest floating music festival. Twitter: @Smilystace |
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| Lisa M. Chen Sr. Marketing Operations Manager Rally Software Lisa Chen is the Sr. Marketing Operations Manager at Rally Software and is the resident Eloqua expert. At Rally, Lisa is responsible for lead and customer nurturing campaigns, data quality, lead management, best practices and reporting. Prior to joining Rally Software, Lisa spent five years as a Campaign Manager at LeftHand Networks. While there, she executed integrated lead generation campaigns including field marketing, sales enablement and promotions. She was also an integral part of the successful Eloqua implementation team. Lisa holds a Bachelor of Business Administration with an emphasis on marketing from the University of Colorado at Boulder and is both a certified Eloqua Master and Revenue Lifecycle Master. Twitter: @lisamchen |
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| Mike McKinnon Sr. Marketing Operations Manager ReadyTalk Mike McKinnon is the Sr. Marketing Operations Manager at ReadyTalk. His 15 years of B2B marketing experience has spanned agency work, market research, public relations and business development. For the past 5 years; he has managed ReadyTalk’s demand generation strategy and marketing operations. He has been a speaker at Eloqua Experience, Business Marketing Association, and the American Marketing Association. He has also been published in the AMA’s Marketing News and Marketing Automation Times. Twitter: @RTMike LinkedIn: http://www.linkedin.com/pub/michael-mckinnon/4/219/4b4 |
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Marc Hausman Hi! I'm the president and CEO of a consultancy that aligns a company's social media participation with measurable sales outcomes. Our clients include field marketing groups at global brands like Microsoft, Pitney Bowes, Polycom, British Telecom (BT), Intelsat and Blue Coat Systems, as well as fast growth, mid-market companies such as Iron Bow Technologies, Mandiant and Decisiv. You can learn more about social media for sales at my "Strategic Guy" blog or by visiting our corporate Web site. |
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| Krista Seidemann Email Marketing Specialist SurePayroll Krista Seidemann has been with SurePayroll since April 2011 as an email marketing specialist. In just more than a year, she has become a company power user, certified Eloqua Product Master and Revenue Lifecycle Master. Krista lead the way as SurePayroll implemented Eloqua and she conducted the first official nurture program in 2011. She also created a welcome program this year for new customers. Krista has a passion for direct and interactive marketing. She is in constant pursuit of ways to improve marketing metrics and testing methods. Krista also trains team members within the company to use Eloqua and is always searching for innovative ways to use the tool. She earned her Bachelor of Science degree in Marketing from Northern Illinois University with a focus in Direct Marketing. In her free time, she enjoys gardening and camping with her husband, Nick. Twitter: @KSeidemann LinkedIn: http://www.linkedin.com/in/kristaseidemann |
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| Marilyn Cox Director of Marketing Communications, PMP Cincom Systems Marilyn Cox is the Director of Marketing Communications at Cincom Systems. She classifies herself as a left brain mind living in a right brain world. With a successful background in both Sales and Marketing she understands the value of, and works to develop, a strongly aligned sales and marketing organization. When not geeking out over marketing analytics she enjoys Ironman training in solitude and Ironmom conditioning with her two children. Marilyn is a graduate of The Ohio State University and also a PMP certified project manager.
Twitter: @MarilynECox |
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| Veneranda Giarrusso Marketing Specialist: Marketing Automation and Revenue Performance Management Telus Veneranda Giarrusso is responsible for supervising and aiding in the technical production of Marketing Automation campaign development, including actioning email communication, Lead Nurture campaigns, performing A/B testing, tracking and measuring the effectiveness of our B2B campaigns. She is a subject matter expert on utilization of Eloqua, and is always coming up with innovative ways to address and improve business challenges through technology. Veneranda holds two graphic design degrees and is in the process of completing a certificate in markup and scripting languages. When she's not working she is usually baking delicious sweets or training at Zumba. |
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| Nika Pedersen Sr. Marketing Manager: Marketing Automation and Revenue Performance Management Telus Business-to-Business marketing leader, and an advocate of the “learn-and-adjust” approach, with 15 years of varied experience in market research and IT industry - leading national, cross-product and multi channel take-to-market campaigns. Yet till recently, searching for the “missing link” for enabling a differentiated client experience and struggling to justify marketing spend. Currently focused on finding that missing link and embracing the final frontier of marketing automation strategies, and pushing boundaries of Revenue Performance Management. LinkedIn: http://ca.linkedin.com/in/nikapedersen |
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| Gil Reichert Marketing Operations & Analysis Manager Thomson Reuters Gil Reichert has held several key marketing roles across various industries for nearly ten years. His areas of expertise include: CRM databases, marketing automation software tools, and marketing analysis. He has over five years of Eloqua experience and is a certified Eloqua Master. Additionally, Gil has over seven years of Salesforce.com experience, including system integration with Eloqua. Gil is the Marketing Operations & Analysis Manager at Thomson Reuters, a global leader of intelligent information to businesses and professionals with 55,000 employees in more than 100 countries. In his role, he provides system and campaign support to over 70 marketing managers globally, supports management and training for Eloqua and Salesforce.com, and manages lead processes via lead imports, lead scoring programs, lead assignment to sales and lead management programs. Gil holds a Bachelor of Arts degree in Business Management from Arcadia University. Twitter: @greichert LinkedIn: http://www.linkedin.com/pub/gil-reichert/1/851/3a6 |
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| Vince Ford Manager, Marketing Automation Operations Trend Micro Since entering the digital marketing industry almost 7 years ago, Vince has specialized in paid and organic search marketing, marketing automation, and demand generation. Vince has been using Eloqua for 4 years, building numerous programs and processes to manage marketing databases and lead flow integrations between Eloqua, Salesforce.com, and Siebel On-Premise. The ongoing challenge of creating better ways to automate marketing and increase ROI is what keeps Vince motivated in his career. Vince is currently the Manager of Marketing Automation Operations at Trend Micro in Arlington Texas, and spends most of his free time with his wife, 5 year old son and 2 year old daughter…and the golf course when he has a chance. Twitter: @vincentford LinkedIn: http://www.linkedin.com/pub/vince-ford/13/613/20a |