Continuing Education Sessions:

Learn Best Practices and technical application at the Continuing Education day of Eloqua Experience. Education courses are offered on the final day of Eloqua Experience and seats fill up quickly. Make certain to review the list of classes below and register for the sessions you want to attend. Each course includes a student manual and several sessions offer labs with hands-on practice in the Eloqua product.

We have an exciting collection of topics and expert facilitators ready to deliver but registration in each session is required so make sure to enroll.

We can't wait to see you there.

Best Practices: Advanced Lead Nurturing

Explore the real definition of Lead Nurturing. What’s happening in the marketplace that impacts how we need to nurture leads? Learn how to optimize your organization’s lead nurture machine.

What will I learn?
•    Lead Nurturing defined
•    Trends and the future of Lead Nurturing
•    Building the recipe for your organization’s secret sauce
•    Where to go from here

Best Practices: Re-Engagement Programs

This session is ideal if you are looking to engage Contacts that have fallen out of the sales funnel. The session considers how to re-engage Contacts and nurture them until they are ready to purchase. This includes identifying why a contact did not buy and nurturing accordingly.

What will I learn?
•    How to capture disqualified reasons
•    How to recycle Leads that are not ready to purchase
•    How to leverage Opps in SFDC
•    How to using Datacards for nurturing

Eloqua 10: Closed Loop Reporting

Learn how to configure Closed Loop Reporting (CLR) in Eloqua. Topics in this course include an overview of Closed Loop Reporting functionality, a review of the technical requirements for set up and configuration, and exercises related to the typical day to day tasks performed by Basic Marketing users in order to create campaigns and associate leads and responses.

What will I learn?
•    Eloqua’s CLR functionality
•    Technological Components of CLR
•    How to Create a Campaign for CLR
•    The Change Model of Revenue Attribution

Eloqua 10: Progressive Profiling

Learn how to gate content using Elouqa Forms and Cloud Components. In this session students will configure the Progressive Profiling Cloud Component to incrementally display new form fields on each subsequent visit to an Eloqua Landing Page in order to build more complete Contact profiles over time and reduce form abandonment rates.

What will I learn?
•    The benefits of using Eloqua’s Social Suite
•    Basic Cloud terminology
•    The difference between Cloud Connectors and Cloud Components
•    How to configure the Progressive Profiling Cloud Component
•    How to configure Dynamic Fields in the Component

Best Practices: EU Email Passport
 
This session is designed for those doing business in the European Union. The material explores email deliverability, privacy regulations, and compliance specific to the EU.

What will I learn?
•    EU Cookie Directive – Ins and Outs
•    How Eloqua can support you to comply with the EU Cookie Directive
•    How to set up Strict Mode in Eloqua

Best Practices: RPM Overview

Revenue Performance Management is the business strategy focused on measuring all interactions across the buying cycleto enable rapid, predictable revenue growth. This session is ideal if you are looking to learn more about RPM, and how it applies to the day-to-day operation of Eloqua.

What will I learn?
•    The benefits of Revenue Performance Management
•    Tools for applying the strategy of RPM to your business

Eloqua 10: Lead Scoring

The Eloqua 10 Lead Scoring Engine uses cutting edge technology and an easy to use interface, to bring automated lead scoring to everyday Eloqua users. Eloqua 10 also introduces the concept of a Lead Scoring Model, allowing companies to manage multiple lead scoring requirements at the same time, for example lead scoring configuration based on various business units or geographies. This session explores setting up a model and segmenting based on lead scores.

What will I learn?
•    The definition of lead scoring
•    How to define a lead scoring model
•    How to activate a Lead Scoring Model
•    How to segment using Lead Scores

Best Practices: Global Demand Center

How can you best organize your team to build organizational momentum and scale your demand generation activities? By creating a “Demand Center” — or a Center of Excellence that leverages best practices, technical acumen, and consistent processes.  This session explores how to structure a Global Demand Center.

What will I learn?
•    Common Demand Center organizational structures
•    Demand Center roles and responsibilities
•    Engagement and support models
•    Keys to building your Demand Center

Best Practices: Multi-City Events

Managing an event series requires planning and forsight. This session explores the way that Eloqua leverages the Eloqua platform to drive our popular Road to Revenue events.

What will I learn?
•    How Eloqua uses the Eloqua platform support a series of events
•    Best practices or planning an event series in conjunction with marketing automation