| Monday October 6, 2008 |
| Registration and Welcome Reception |
| 12:00 – 5:00 |
Conference Registration |
| 7:00 – 9:30 |
Eloqua Experience Welcome Reception |
|
Tuesday October 7, 2008 |
| Learn from the Experience of your Peers. |
| 6:30 - 12:30 |
Conference Registration |
| 7:00 - 8:30 |
Breakfast & Sponsor Showcase |
| 8:30 – 8:45 |
Opening Remarks
Brian Kardon, Chief Marketing Officer & Steve Gershik, VP Marketing Innovation
Eloqua |
| 8:45 – 9:30 |
Eloqua State of the Union
Joe Payne, CEO
Eloqua |
| 9:30 – 10:30 |
Influence: The Psychology of Persuasion
Dr. Robert B. Cialdini,
Professor and Distinguished Psychologist
|
| 10:30 – 10:45 |
Break |
| 10:45 – 11:30 |
Sales and Marketing Alignment
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Thought Leadership and Strategy Track: Marketing Leads to Sales Pipeline: Bridging the Gap |
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Business Application and Execution Track:Real-World Lead Scoring Strategies |
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Advanced Eloqua User Track: CRM Update Program Tips: Data Enrichment, Lead Routing, and Activity Triggers | |
| 11:30 – 11:45 |
Break |
| 11:45 – 12:30 |
The Power of Your Marketing Database |
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Thought Leadership and Strategy Track: Reading Your Customer’s Digital Body Language |
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Business Application and Execution Track: Right-Time, Right-Message Nurturing Strategies |
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Advanced Eloqua User Track: Bridging the Gap from Awareness to Qualified Lead – Converting Free Trial Users | |
| 12:30 – 2:00 |
Lunch and Showcase |
| 2:00 – 2:45 |
Campaigns that Get Results |
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Thought Leadership and Strategy Track: A Bigger Footprint: 4 Cornerstones to Growing Your Marketing Presence |
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Business Application and Execution Track: Beyond Email: Multi-Channel Marketing Strategies |
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Advanced Eloqua User Track: Save Time. Increase Attendance. Event Management Best Practices | |
| 2:45 - 3:00 |
Break |
| 3:00 - 3:45 |
Marketing Effectiveness Measurement |
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Thought Leadership and Strategy Track: Closing the Loop with a Global Marketing Infrastructure |
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Business Application and Execution Track: Smart Decision Making |
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Advanced Eloqua User Track: Beyond the Click-Through: Reporting that Matters to Your Management Team | |
| 3:45 – 4:00 |
Break |
| 4:00 – 5:00 |
The Eloqua Experience: Customer Panel
Moderator: Steve Gershik, VP Marketing Innovation, Eloqua |
| 5:00 – 6:30 |
Sponsor Showcase & Reception |
| 6:30 – 11:00 |
Dinner and Eloqua Markie Awards Ceremony followed by the Eloqua World Poker Tour |
|
Wednesday, October 8, 2008 |
| Experience the future of demand generation |
| 7:00 - 8:30 |
Breakfast & Sponsor Showcase |
| 8:30 – 9:00 |
Opening Remarks
Brian Kardon, Chief Marketing Officer
Eloqua
Anthony Lye, Senior Vice President, CRM Oracle |
| 9:00 – 9:45 |
Demand Creation: Where to Now?
Tony Jaros, Sirius Decisions |
| 9:45 – 10:30 |
Turning the Social Technology Groundswell to Your Advantage
Charlene Li, Author of the book Groundswell |
| 10:30 – 10:45 |
Break |
| 10:45 – 11:30 |
Roundtable Discussion: The Future of Marketing
Panel of analysts, reporters and marketing experts
Eloqua |
| 11:30 – 12:15 |
The Future with Eloqua
Joe Payne, CEO
Eloqua
Andre Yee, SVP Product Development
Eloqua |
| 12:15 – 12:30 |
Closing Remarks
Joe Payne, CEO
Eloqua |
| 12:30 – 2:15 |
Lunch, Roundtable Discussions & Sponsor Showcase |
| 2:15 |
Conference Close |