Robert Cialdini is an internationally respected expert in the fields of persuasion, compliance and negotiation. His books “Influence: Science and Practice” and “Influence: The Psychology of Persuasion” are the result of years of study into the reasons that people comply with requests in business and other settings. Together, the books have sold three quarters of a million copies and have been translated into nine languages. In the field of influence and persuasion, Dr. Cialdini is the most cited social psychologist in the world today.

Dr. Cialdini received his Ph.D. from the University of North Carolina and completed postdoctoral work at Columbia University. He has held Visiting Scholar appointments at Ohio State University, the University of California and the Annenberg School of Communications, and the Graduate School of Business of Stanford University.

Media coverage of Dr. Cialdini and his research has appeared in Dateline NBC, CNBC, CNN, ABC, the New York Times, Washington Post, USA Today, London Times, Scientific American, Psychology Today and many other outlets. Dr. Cialdini’s clients include IBM, Coca Cola, Compaq Computer Corporation, Kodak, Merrill Lynch, Prudential, the Mayo Clinic, Glaxo Wellcome, the American Advertising Federation, the National Association of Attorneys General, the United States Department of Justice and NATO.

Joseph Payne brings more than 15 years of leadership and a proven track record with high growth software companies to Eloqua. His focus at Eloqua is to drive the company's strategic direction and to oversee all operations of the company. Joe’s broad experience base in delivering software solutions for marketers gives him a unique perspective of the most pressing concerns of marketers today: visibility, measurement, effectiveness and efficiency.

Joe was most recently President and COO of iDefense, a VeriSign company where he was responsible for the operations of the company. Prior to joining iDefense, he was President and CEO of eSecurity Inc., and President and CEO of eGrail.

Joe’s role as Chief Marketing Officer at MicroStrategy Inc. exemplifies his ability to run the global marketing efforts of a fast growing company in the business analytics market. Mr. Payne also held marketing roles at The Coca-Cola Company, Procter & Gamble, and Royal Crown Company.

Joe is also featured on BtoB magazine's Who's Who in B-to-B 2007.

Joe is a Fuqua Scholar and received his M.B.A. from the Fuqua School of Business at Duke University. He is a Magna Cum Laude graduate of Duke University. He is on the adjunct faculty at the Kogod School of Business at American University.