Keynote Speakers
Eloqua Experience 2009 Keynote Speakers
David Meerman Scott
David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of the award-winning BusinessWeek best-selling book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly, which is being published in 24 languages. And he recently penned the new hit book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories.
He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over forty countries. Check out his blog at www.WebInkNow.com or download his free ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free.
Session: World Wide Rave: Creating triggers that get millions of people to spread your ideas and tell your stories
What is it? That thing that everyone is talking about? You haven't heard? Didn't you get the email? It's everywhere! All over the Web! Buzz... Hot...Cool... You've just encountered a World Wide Rave. Congratulations.
Seemingly born overnight, a World Wide Rave happens when collectively, your product, your brand or heck, you are instantly known the world over. Most of the time they are accidental. But what if you could create one? How valuable would that be to you? Priceless? You can. The secret is here.
By harnessing the power of social media and learning the secrets of leveraging the magnitude of resources like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstep — virtually for free. In this engaging discussion, David reveals the most exciting and powerful way to build your own giant audience from scratch. Told with many case studies and real-world examples, this a practical discussion about the new reality of PR and marketing.
Joe Payne, CEO, Eloqua
Eloqua's Joe Payne brings more than 15 years of leadership and a proven track record of growing businesses. Joe's broad experience in delivering solutions for marketers gives him a unique perspective on the most pressing concerns of marketers today: visibility, measurement, effectiveness and efficiency.
Joe was most recently President and COO of iDefense, a VeriSign company where he was responsible for the operations of the company. Prior to joining iDefense, he was President and CEO of eSecurity Inc., and President and CEO of eGrail.
Joe's role as Chief Marketing Officer at MicroStrategy exemplifies his ability to lead the global marketing efforts of a fast growing company in the business analytics market. Mr. Payne also held marketing roles at The Coca-Cola Company, Procter & Gamble, and Royal Crown Company.
Joe is a frequent contributor to articles about digital marketing, and is a much sought after public speaker. Joe was recently named to BtoB Magazine's Who's Who in BtoB for 2009.
