Keynote Speakers
Eloqua Experience 2010 Keynote Speakers
Tom Wujec, Fellow, Autodesk
Tom Wujec is a Fellow at Autodesk, the world's leader in 2D & 3D design technology. As a recognized thought-leader and award-winning innovator, Tom works with the Fortune 500 to foster innovation practices at all stages, from strategic and business planning to the design and implementation of digital design tools. Common to each practice is the application of making work visible, and transforming ideas into images that enhance clarity, engagement and persistent intelligent action.
Tom has brought several software applications to market including Autodesk SketchBook Pro, PortfolioWall, and is a pioneer of business visualization the emerging practice of using images, sketches and data-driven infographics to help teams make better sense of their work.
Tom is also the author of three books on creative thinking and is a highly sought after international speaker who shares fundamental principles in innovation talks, workshops and knowledge maps. Tom has worked as a creative director, writer and animator, has designed dozens of museum exhibits, and was part of a team that won an Academy Award for its software contribution to the film industry.
Session: Return On Imagination
Why is innovation so important to growth? And how can we innovate more effectively and efficiently? In this session, Wujec answers these questions through striking images and practical lessons learned from his award-winning work with Fortune 100 companies. Wujec's talk is a rare chance to see innovation at work -- to see how the great companies come up with new ideas and bring them to market. Wjuec shares proven approaches that encourage exploration, customer engagement, prototyping, and innovation testing. And importantly, he illustrates simple ways to measure the return of innovation success. he leaves audiences with principles that any company can use immediately -- principles whose brilliance lies in their powerful simplicity.
David Meerman Scott, Author, "Real-Time Marketing & PR"
David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of the award-winning BusinessWeek best-selling book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly, which is being published in 24 languages, and World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories.
He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over forty countries. Check out his blog at www.WebInkNow.com or download his free ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free.
Session: Real-Time Marketing & PR: Instant Action Equals Instant Results
Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance. In this session, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps.
Joe Payne, President and CEO, Eloqua
Joseph Payne brings more than 15 years of leadership and a proven track record with high growth software companies to Eloqua. His focus at Eloqua is to drive the company's strategic direction and to oversee all of its operations. Joe's broad experience base in delivering software solutions for marketers gives him a unique perspective on the most pressing concerns of marketers today: visibility, measurement, effectiveness and efficiency.
Joe was most recently President and COO of iDefense, a VeriSign company where he was responsible for the operations of the company. Prior to joining iDefense, he was President and CEO of eSecurity Inc., and President and CEO of eGrail.
Joe's role as Chief Marketing Officer at MicroStrategy Inc. exemplifies his ability to run the global marketing efforts of a fast growing company in the business analytics market. Mr. Payne also held marketing roles at The Coca-Cola Company, Procter & Gamble, and Royal Crown Company. Joe is also featured on BtoB magazine's Who's Who in B-to-B 2009.
