Agenda – Tracks & Sessions
You Won't Want to Miss a Minute
What do you get when you mix lead scoring, social media, digital body language and a campground? It's a year's worth of inspiration packed into three days. You'll go home with specific take-aways that will push your marketing programs to the next level of greatness and you'll be a hero in your organization.
Rising Star: At Eloqua, we love Rising Stars — you've gotten your feet wet in Eloqua and you're ready for new ideas! If you follow the ideas in the Rising Stars track, next year you'll be a Rock Star. Trust us.
Rock Star: Are you ready to push the envelope of Eloqua to take your marketing programs to the next level? Then you're a Rock Star (also lovingly called an Eloqua Ninja or an Eloqueen)! You know who you are.
Executive Insight: More than ever, leading marketing executives are leveraging marketing automation to drive growth. Learn how the best marketers in the world have transformed their organizations.
Note: You can move freely between track sessions per your interest.
This schedule is subject to change.
Day 1 – Monday Pre-Conference Training: Agenda Overview
For a limited time only, pre-conference training is included in your registration fee. Space is limited to 40 people in each track session.
Click here for more details on pre-conference training sessions.
| Time | TRACK 1: Increase Conversion with Lead Scoring and Nurturing |
TRACK 2: Get to Know your Prospects |
TRACK 3: Right Time, Right Message – Time to Get it Right! |
| 6:00 AM | EE '09 Registration Opens | EE '09 Registration Opens | EE '09 Registration Opens |
| 7:00 AM - 8:30 AM | Customer Training Breakfast | Customer Training Breakfast | Customer Training Breakfast |
| 8:45 AM- 12:45 PM | Lead Scoring – Plug and Play | Progressive Profiling and Lead Source Tracking | It’s More Than Just an Email |
| 12:45 PM - 1:45 PM | Customer Training Lunch | ||
| 1:45 PM - 5:00 PM | Multi-Channel Lead Nurturing: The Power of "AND" | Track and Leverage Social Media to Build Prospect Profiles | Increase Online Event Attendance |
Day 2 – Tuesday: Agenda Overview
| GENERAL SESSIONS | Agenda Overview | ||
| 6:00 AM - 5:00 PM |
Registration - Mezzanine Floor | ||
| 7:00 AM - 8:30 AM |
Breakfast, Partner Showcase, Eloqua Campground - Colonial Room | ||
| 8:30 AM - 8:45 AM |
General Session: Event Opening - Grand Ballroom | ||
| 8:45 AM - 10:00 AM |
General Session: Welcome Address - The Future of Marketing & the Future of Eloqua | ||
| 10:00 - 10:30 AM |
Networking Break: Partner Showcase/Eloqua Campground - Colonial Room | ||
| BREAKOUT SESSIONS: | Rising Stars Track Location: Elizabethan A/B |
Rock Stars Track Location: Elizabethan C/D |
Executive Insight Track Location: California East |
| 10:30 - 11:30 AM |
Using Eloqua to Empower Sales and Marketing |
Marketing Skills Gap | |
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Lead Scoring and Beyond... Learn from ISO's experience with lead scoring and why just setting up a scoring program is not enough – there are 3 more critical factors in running a successful scoring system. |
Make Your Sales Team Look Like Rock Stars Learn how Infoblox leverages Eloqua tools, lead scoring, metrics and best practices to boost sales force productivity. Then see how Eloqua enables its sales team through customized programs, innovative Outlook templates and clever visitor notifications. |
Tony Jaros, VP of Research, Sirius Decisions, will focus on the changing requirements of BtoB marketers as their function becomes more measurable, technology-based and integrated with sales; how they are struggling to meet these requirements; and what organizations can do about it. | |
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Speaker: Scott Sheppard, Marketing Manager - ISO |
Speaker: Nicolas Draca, Director, Marketing - Infoblox; |
Speaker: Tony Jaros, VP Research – Sirius Decisions | |
| 11:30 - 11:45 AM |
Networking Break | ||
| 11:45 AM -12:45 PM |
Using Data to Fuel High Octane Results |
The Evolution of Marketing Measurement - CMO Dashboard | |
Clean Data + Segmentation = Smart Marketing Find out how Concur uses simple match rules to clean data, normalize titles, identify customers and other lead types in their database, to increase segmentation options and increase efficiency. |
Leverage Data Strategically |
What metrics matter? What analysis drives action? Find out the critical dashboard metrics that marketing executives are using to benchmark and improve the effectiveness of their campaigns. | |
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Speaker: Greg Forrest, Senior Marketing Analyst - Concur |
Speaker: Mark McCary, Senior Director of Global Marketing - Platts ; Scott Gualdoni, CRM On Demand Specialist - Oracle |
Panel Session: Panel Session Members:
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| 12:45 - 2:00 PM | Networking Break - Grand Ballroom Partner Showcase/Eloqua Campground - Colonial Room | ||
| 2:00 - 3:00 PM |
Using Digital Body Language to Maximize Campaign Response |
Agenda 2010: Taking Marketing to the Next Level | |
| Behavioral Lead Generation Learn how NIIT Technologies automatically drives measurable traffic to their blog by taking their marketing cues from their prospects’ behavior. |
Increasing Conversions Through Behavioral Targeting Learn how Plum Benefits successfully uses Eloqua technology to deliver the right message to the right person at the right time for outstanding response rates and increased sales. |
Marketers face enormous pressure to reach decision-makers, justify spending, and deliver high-quality leads to an increasingly dissatisfied sales organization. Compounding this pressure is a worldwide recession and the combined effects of product commoditization and a social groundswell where buyers turn to peers to validate purchase decisions. Learn how to transform your marketing organization, drive top-line growth, and successfully embrace social media. | |
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Speaker: Kimberley Kelly, Director of Marketing – NIIT (USA) Inc. |
Speaker: Ross Bauer, Chief Operating Officer – Plum Benefits |
Speaker: Laura Ramos, Vice President & Principal Analyst – Forrester Research | |
| 3:00 - 3:15 PM | Networking Break: Partner Showcase/Eloqua Campground - Colonial Room | ||
| GENERAL SESSIONS | Agenda Overview | ||
|
3:15 - 4:15 PM |
General Session: Gail Ennis, CMO - Omniture - Grand Ballroom | ||
|
4:15 - 4:30 PM |
Closing Remarks: Day 1 | ||
|
4:30 - 5:30 PM |
Networking Reception in the Partner Pavilion/Eloqua Campground - Colonial Room | ||
|
6:30 PM - 9:00 PM |
The 2009 Markie Awards & Dinner: Joe Payne, CEO - Eloqua - Grand Ballroom | ||
Day 3 – Wednesday: Agenda Overview
| GENERAL SESSIONS | Agenda Overview | ||
| 6:00 AM - 5:00 PM |
Registration - Mezzanine Floor | ||
| 7:00 - 8:30 AM |
Breakfast, Partner Showcase/Eloqua Campground - Colonial Room | ||
| 7:30 - 8:30 AM |
International Breakfast Roundtable (by invitation only) | ||
| 8:30 - 8:45 AM |
General Session: Opening Remarks | ||
| 8:45 - 9:30 AM |
General Session: Digital Body Language – Deciphering Customer Intentions in an Online World | ||
| 9:30 - 10:30 AM |
General Session: World Wide Rave: Creating triggers that get millions of people to spread your ideas and tell your stories | ||
| 10:30 - 11:00 AM | Networking Break: Partner Showcase/Eloqua Camground - Colonial Room | ||
| BREAKOUT SESSIONS: | Rising Stars Track Location: Elizabethan A/B |
Rock Stars Track Location: Elizabethan C/D |
Executive Insight Track Location: California East |
| 11:00 AM - 12:00 PM |
Eloqua on Eloqua |
Marketing Leadership in the New Global Economy | |
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Top 10 Eloqua Reports and Dashboards Along with real-world examples from customers, see how Eloqua uses reports and dashboards to provide value for marketing, then learn how to build your own Top 10 Dashboard. |
Turn on Your Contact Washing Machine Find out how Eloqua has used inline data quality programs to cleanse and standardize all new contacts, driving much more effective campaigns. |
Join Roy Young, President of MarketingProfs and some of the top marketing leaders of today discuss the future. They will explore the changing marketing game, how they are organized for success, and what CMOs love most about what they do. Panel Session Members:
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Speakers: Chris Petko, Director Marketing Operations - Eloqua; |
Speakers: Mike MacFarlane, Marketing Operations Manager -
Eloqua;
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| 12:00 - 1:30 PM | Networking Lunch - Grand Ballroom Partner Showcase/Eloqua Campground - Colonial Room | ||
| 1:30 - 2:30 PM |
Nurturing Your Way to New Customers |
Lead Management 2.0: These are the Glengarry Leads, And They Are Gold to You | |
|
Picture Perfect Lead Nurturing Bella Pictures has a narrow window of opportunity to convert prospects into wedding photography buyers in the wedding planning life cycle. Learn how they are able to quickly segment, nurture, and convert leads into appointments for the outside sales organization. |
Finding Your Future Customer |
This session will explore how Taleo implemented an integrated system for scoring, rating, distributing, and nurturing leads to drive better targeting, improved response rates, increased sales efficiency and pipeline growth. Leveraging SiriusDecisions "Demand Metrics Waterfall" and many iterations of lead scoring and distribution programs, Taleo has built a lead management system that uses explicit and implicit scoring to determine a lead’s rating, ownership, and when and how it should be marketed to. | |
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Speakers: Traci Chu, Director of Marketing - Bella Pictures;
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Speaker: Laura Zexter, Director of eBusiness Marketing - Boston Garden |
Speaker: Doug Sechrist - VP, Demand Marketing - Taleo | |
| 2:30 - 2:45 PM | Networking Break: Partner Showcase/Eloqua Campground - Colonial Room | ||
| 2:45 - 3:45 PM |
Paving the Road for More Actionable Analytics |
Demand Generation 2.0 - The New Marketing Organization | |
Adding Social Media to your Demand Gen Portfolio See how Omniture is tracking and leveraging Social Media to increase relevance, generate leads and even close deals. |
Find The Holy Grail of Closed Loop Marketing Learn how ESI International has finally found the holy grail of closed loop marketing using Eloqua Campaigns. |
Gain insight into how Siemens PLM is redefining the new marketing organization:
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| Speaker: Scott Marshall, Director, Demand Gen Nurture Programs - Adobe/Omniture |
Speaker: Carly Schrager, Director Marketing Systems & Analysis – ESI International |
Speaker: Christian Kelley, VP Online Marketing - Siemens PLM Software | |
| GENERAL SESSIONS | Agenda Overview | ||
| 4:00 - 5:30 PM |
Meet the Team Behind Eloqua's Next Generation Platform
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5:30 - 5:45 PM |
Closing Remarks | ||
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6:00 - 8:00 PM |
International Attendee Dinner (by invitation only) | ||
