Agenda

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Time Session Information
6:00 am - 5:00 pm Event Registration
  Location: Atrium
7:00 am - 8:45 am Customer Continuing Education Check In & Breakfast
 
Track 1 Maintaining Your Data Track 2
Aligning Sales & Marketing		 Track 3 Developing Effective Campaigns Track 4 Tracking and Reporting
8:45 am - 12:45 pm Continuing Education Morning Sessions
 
GARDEN A&B SEACLIFF A&B BAYVIEW A&B SEACLIFF C&D
Avoid the Dirty Data Trap: Building Your Eloqua Contact Washing Machine Optimize Lead Scoring: Make the Leap from Good to Great Engagement Marketing: Create Scalable, Repeatable Programs, Leveraging Eloqua Automation Explore Eloqua Reporting and Dashboards: Track Program Effectiveness and the Impact of Social Media Sources
12:45 pm - 1:45 pm Networking Lunch
  Location: Atrium
1:45 pm - 5:00 pm Continuing Education Afternoon Sessions
 
GARDEN SEACLIFF BAYVIEW SEACLIFF
Contact Management Essentials: Revenue Lifecycle Best Practices Lead Management Essentials: Revenue Lifecycle Best Practices Campaign Management Essentials: Revenue Lifecycle Best Practices Measurement Essentials: Revenue Lifecycle Best Practices
5:30 pm - 7:30 pm Welcome Reception, Sponsored by DemandGen
  Join Eloqua and DemandGen as they host a Welcome Reception to kick off your week in San Francisco! Networking and the chance to mingle with fellow Eloqua users and partners await. Stay tuned for additional details regarding location.
Time Session Information Track Session
Type
7:00 am - 8:30 am Event Registration And Continental Breakfast    
  Location: Atrium
    
8:30 am - 8:45 am Welcome All Keynote
  Brian Kardon, Chief Marketing Officer, Eloqua    
8:45 am - 9:15 am Unleashing Your Revenue Engine All Keynote
  Joe Payne, Chief Executive Officer, Eloqua
Eloqua CEO Joe Payne is the pioneer behind the growing Revenue Management movement.   During his keynote, Joe will share his view of the evolution of this movement and Eloqua’s unique role in enabling today’s business leaders to unleash their Revenue Engine.		    
9:15 am - 10:00 am Keynote Speech All Keynote
  Andre Yee, Senior Vice President, Product and Development, Eloqua    
10:00 am - 10:45 am Networking Break All Networking
  Location: Grand Ballroom and Market Street Foyers
Visit the Eloqua campground for one-on-one time with Eloqua product experts, customer success managers and best practice consultants, spend time with the Eloqua partners who make magic happen and stop by the revenue engine station to power up your technology!		    
10:45 am - 11:45 am Track Sessions    
 
Rising
Star
Session
1A		 "From Zero To Hero"

Demands a lot but does not listen - sound familiar?
Rock
Star
Session
1A		 How do you engage your sales rep and get him to believe that you are in the same team? Hear how two successful marketing teams transformed their relationship with sales from adversarial to collaborative via sales enablement tools that work.  
Rising
Star
Session
1B

He Shoots! He Scores!???

What do successful marketers have in common with Kobe Bryant?

  
Rock
Star
Session
1B		 Scoring! Learn how these stars overcame the daunting task of creating a lead scoring system and getting buy-in from sales. You'll see that scoring can be a way of life for you too.  
Executive
Insights
Track		 More than ever, leading marketing executives are leveraging marketing automation to drive growth.
Learn how the best marketers in the world have transformed their organizations.		  
Markies
Track

Have you ever wondered what it takes to be a Markie finalist?

Get the scoop directly from our 2010 nominees in these fast-paced "Inside the Marketer's Studio" sessions. Hear directly from the nominees on their submissions, what caused their projects to rise to the top, and get insight on how you can be on the stage in 2011!

  
11:45 am - 1:00 pm Networking Lunch All Networking
  Location: Atrium
Take time during your packed agenda to sit with your fellow Eloqua users and learn from their successes and how you can benefit from each other's knowledge.		    
1:00 pm - 2:00 pm Track Sessions    
 
Rising
Star
Session
2A

Rock
Star
Session
2B		 "How Automation Saved My Marriage"

Long hours, sleepless nights and missed family events? Regain your life back by learning how Eloqua can help you automate those time consuming yet critical processes and become a hero not only to your boss but to your loved ones!

 
Rising
Star
Session
2A

Rock
Star
Session
2B		 "Little Team, Big World"

Learn how marketing organizations both big and small tackle their similar challenges: feeding their hungry sales teams while keeping an eye on limited budgets and resources.

  
Executive
Insights
Track		 More than ever, leading marketing executives are leveraging marketing automation to drive growth.
Learn how the best marketers in the world have transformed their organizations.		  
Markies
Track		 Have you ever wondered what it takes to be a Markie finalist?

Get the scoop directly from our 2010 nominees in these fast-paced "Inside the Marketer's Studio" sessions. Hear directly from the nominees on their submissions, what caused their projects to rise to the top, and get insight on how you can be on the stage in 2011!

  
2:00 pm - 2:15 pm Intermission All  
  Take a quick break to charge your technology at our revenue engine power station - and download the event iPhone app (available soon!)
    
2:15 am - 3:15 pm Track Sessions    
 
Rising
Star
Session
3A

Rock
Star
Session
3A		 "Viva La Revolucion"

A revolution is the occurrence of a fundamental change in a short period of time. Hear how one organization jumped feet first into Eloqua 10 (with revolutionary results!) and Suresh Vittal, VP and Principal Analyst at Forrester, will answer revolutionary questions like:
Where is marketing automation headed?
What skills should marketers develop to ensure success?

 

  
Rising
Star
Session
3B

Rock
Star
Session
3B		 "Eloqua on Eloqua"

What???s behind the curtain?

We give you the inside track on how we leverage our own product to solve some interesting challenges from simple to complex.

  
Executive
Insights
Track		 More than ever, leading marketing executives are leveraging marketing automation to drive growth.
Learn how the best marketers in the world have transformed their organizations.		  
Markies
Track		 Have you ever wondered what it takes to be a Markie finalist?

Get the scoop directly from our 2010 nominees in these fast-paced "Inside the Marketer's Studio" sessions. Hear directly from the nominees on their submissions, what caused their projects to rise to the top, and get insight on how you can be on the stage in 2011!

  
3:15 pm - 4:00 pm Networking Break All Networking
  Location: Grand Ballroom and Market Street Foyers
Visit the Eloqua campground for one-on-one time with Eloqua product experts, customer success managers and best practice consultants, spend time with the Eloqua partners who make magic happen and stop by the revenue engine station to power up your technology!		    
4:00 pm - 4:45 pm Keynote Session TBA All Keynote
     
4:45 pm - 5:00 pm Closing Remarks    
  Brian Kardon, Chief Marketing Officer, Eloqua    
6:00 pm - 7:00 pm Networking Reception    
  Location: Grand Ballroom and Market Street Foyers
Mix and mingle with your fellow Eloqua users as you de-brief on one full day of Eloqua Experience completed, drinks in hand of course! Visit with the Eloqua partners to see how they can help you succeed as well as tour the Eloqua Campground to learn from our product specialists and Best Practice Consultants.		    
7:00 pm - 9:00 pm Markies Award Dinner    
  Location: Grand Ballroom
Tonight’s the night! Join Joe Payne for the fourth annual Markie Awards Dinner, where he’ll reveal the winners of this year’s Markie Awards. With the categories expanded to 20 for the first time in Markie history, it is sure to be a night filled with bright lights and even bigger stars.		    
Time Session Information Track Session
Type
7:00 am - 8:30 am Event Registration And Continental Breakfast    
  Location: Atrium
    
8:30 am - 8:45 am Welcome All Keynote
  Brian Kardon, Chief Marketing Officer, Eloqua    
8:45 am - 9:30 am Innovation and the Revenue Process All Keynote
  Steve Woods, Chief Technology Officer, Eloqua
We are living in a time of rapid change and innovation; in how our buyers learn and socialize, in how once-separate technologies are connecting, and in the rapid evolution of the devices we use to interact with the web as we know it. In this session, Steven Woods, Eloqua's CTO explores how these innovations are driving how we must evolve our thinking about the revenue processes we are building, and what the future might hold.		    
9:30 am - 10:30 am Return On Imagination All Keynote
  Tom Wujec, Senior Fellow, Autodesk
Why is innovation so important to growth? And how can we innovate more effectively and efficiently? In this customizable talk, Wujec will answer these questions through striking images and practical lessons learned from his award-winning work with Fortune 100 companies. Wujec's talk is a rare chance to see innovation at work -- to see how the great companies come up with new ideas and bring them to market. Wujec shares proven approaches that encourage exploration, customer engagement, prototyping, and innovation testing. And importantly, he illustrates simple ways to measure the return of innovation success. he leaves audiences with principles that any company can use immediately -- principles whose brilliance lies in their powerful simplicity.		    
10:30 pm - 11:00 pm Networking Break All Networking
  Location: Grand Ballroom and Market Street Foyers
Visit the Eloqua campground for one-on-one time with Eloqua product experts, customer success managers and best practice consultants, spend time with the Eloqua partners who make magic happen and stop by the revenue engine station to power up your technology!		    
11:00 am - 12:00 am Confessions of a Successful Marketer All Keynote
  Paul Teshima, Senior Vice President, Customer Strategy
and Success, Eloqua
What's the secret sauce to a successful campaign? How many marketing touch points drive the biggest deals? Who's arrived at the promised land of Return on Marketing Investment? Join Paul as he walks through 10 years of working with the most successful marketers around the globe. Learn about best practices, pitfalls to avoid, and find out how 10,000 months of data will drive the next generation of marketing innovation. 		   
12:00 pm - 1:30 pm Networking Lunch All Networking
  Location: Atrium
Take time during your packed agenda to sit with your fellow Eloqua users and learn from their successes and how you can benefit from each other's knowledge.		    
1:30 pm - 2:30 pm Track Sessions    
 
Rising
Star
Session
4A

Rock
Star
Session
4A		 "Nature vs. Nurture"

Wish you can do more while you sleep?

Learn how two very different organizations leveraged the power of Eloqua's lead nurturing campaigns to make their lives easier while achieving their revenue goals.

  
Rising
Star
Session
4B

Rock
Star
Session
4B		 "When Email Is Not Enough"

If you're ready to revamp your email strategy to increase its success, don't miss the Rising Star breakout. But if you've revamped a bit too much and are concerned about deliverability, then check into this Rock Star breakout. We've got you and your email covered.

 

  
Executive
Insights
Track		 More than ever, leading marketing executives are leveraging marketing automation to drive growth.
Learn how the best marketers in the world have transformed their organizations.		  
Markies
Track		 Have you ever wondered what it takes to be a Markie finalist?

Get the scoop directly from our 2010 nominees in these fast-paced "Inside the Marketer's Studio" sessions. Hear directly from the nominees on their submissions, what caused their projects to rise to the top, and get insight on how you can be on the stage in 2011!

  
2:30 pm - 2:45 pm Intermission    
  Take a quick break to charge your technology at our revenue engine power station - and download the event iPhone app (available soon)!
    
2:45 pm - 3:45 pm Track Sessions    
 
Rising
Star
Session
5A

Rock
Star
Session
5A		 "BAM! Kick It Up A Notch!"

If you're ready to move beyond the regular ingredients in online marketing, this session is for you. Take a little Facebook, throw in some Eloqua forms, add a dash of API connectivity and a hint of Webex and you have the recipe for exciting new marketing flavors.

  
Rising
Star
Session
5B

Rock
Star
Session
5B		 "I Was Told There Would Be No Math"

As we head into the new world of demand generation, you may just be realizing how much math is now a part of your daily life. Conversion rates? Effective rates? When you begin to tackle ROI and funnel conversion, the math can start getting complex. We'll look at some golden rules and give you some answers.


 

  
Executive
Insights
Track		 More than ever, leading marketing executives are leveraging marketing automation to drive growth.
Learn how the best marketers in the world have transformed their organizations.		  
Markies
Track		 Have you ever wondered what it takes to be a Markie finalist?

Get the scoop directly from our 2010 nominees in these fast-paced "Inside the Marketer's Studio" sessions. Hear directly from the nominees on their submissions, what caused their projects to rise to the top, and get insight on how you can be on the stage in 2011!

  
3:45 pm Event Ends    
  See you in 2011!    
    • Network us