Agenda

Deliverability and Privacy: Getting to the Inbox  

Andrew Philip, Eloqua Education Services Specialist - EMEA & Asia Pacific, Eloqua

Getting your email to the inbox can seem like an obstacle course. Firewalls and Spam Filters are hurdles your emails must navigate with success. Privacy and Data Protection laws mean your business needs to manage opt-ins to get your email delivered.

This session will teach you how to increase your email deliverability percentage and manage opt-ins to ensure you get to the inbox.

Westminster Ballroom

Are you new to E10 and looking for the basics? Are you an E9 user interested in playing a little bit in an E10 sandbox?

This course will give you hands-on exposure to navigating E10, and the basics of building a campaign, including segmentation and email design.

Effectiveness Measurement Essentials: Revenue Lifecycle Best Practices                                                                     

Jennifer Horton, Best Practices Consultant, Eloqua

Measurement and reporting helps you to ensure that you are on track to meet strategic business objectives. Measurement should not only tell you where you have come from, but guide your optimization efforts so that you can incrementally improve performance.

This session will teach you what metrics are important and how to action off what the data is telling you.

Personalising the Email Experience                                                                          
Andrew Philip, Eloqua Education Services Specialist - EMEA & Asia Pacific, Eloqua                                                                                         

Personalising your emails is more than just “Dear Customer”. When you deliver content that is relevant, timely and individualised to your customer, you build trust and rapport.

This course will teach you ways to personalise email content such as:

• Custom signatures and greetings
• Best practices for personalization
• How to apply Activity Driven Content

Campaign Management Essentials: Revenue Lifecycle Best Practices                                                                                                                 
Rob Heerdegen, Premier Support Specialist EMEA, Eloqua

The ability to deliver an effective message to the right audience at the right time requires a strategic understanding of Campaign planning and execution. From a single email Campaign to a structured and automated nurturing Campaign, effective communications help our buyers answer the questions they have during their buying process.

During this session, we will explore and document effective Campaign Management processes including:

• Campaign planning and execution
• Personalization
•  Integrated marketing communications
•  Automation
• Best practices adoption

Contact Management Essentials: Revenue Lifecycle Best Practices    

Jennifer Horton, Best Practices Consultant, Eloqua

Your database of is one of your most strategic assets in fueling your revenue engine. In order to find that diamond in the rough, it is critical for the business to have a clear understanding of the target buyer and the required data sets to identify the right segments to target.

By the end of this session you will be able to create a standard data hygiene processes, identify ways to increase and monitor email deliverability, and manage contact preferences with an eye to increasing relevance, engagement, and user experience with your brand.

Track A: Imagine It

The Road to Revenue Performance Management

Sebastian Zentgraf, Digital Marketing Manager/CRM, Colt Technology                                                                                                   

Learn the milestones, the drivers and the correct turns that Colt Technology Services took on their journey to Revenue Performance Management. You'll have the directions you need to begin your own road trip.

Westminster Ballroom

Track B: See It

Consistent, Customised and Compelling: Our Messaging Revolution

May Britt Tvergrov, Marketing Coordinator, Roxar AS

Hear how Roxar AS used Eloqua to streamline their communication strategy across two divisions resulting in improved digital body language insight, increased efficiency, and higher customer engagement.

Westminster Ballroom

Track C: Do It

Cloud Connectors: Expand Eloqua's Reach

Steve Woods, Chief Technology Officer, Eloqua

Learn how to use Eloqua’s Cloud Connectors to enhance your marketing capabilities in everything from webinar registration to data clean-up. This real-world walkthrough will give you the skills you need to implement a variety of connectors on your own.

Westminster Ballroom

Track A: Imagine It

Eloqua on Eloqua: The CMO's Perspective                                                 

Brian Kardon, Chief Marketing Officer, Eloqua

How do you get true sales and marketing alignment?  How does the marketing team organize for success? How do you allocate the budget across search, events, social media, content marketing and demand generation programs?  How does the CMO report on marketing to the CEO and Board?  In this session, Eloqua’s own CMO, Brian Kardon, will share Eloqua’s practices that have driven its exceptional growth. 

Westminster Ballroom

Track B: See It

Eloqua on Eloqua: Building One View of the Truth - Using Actionable Analysis to Pull the Right Levers to Drive Revenue

Doug Sechrist, Vice President of Demand Generation, Eloqua

Hear how Eloqua drives Revenue Performance Management within their own organization, starting with a strong, integrated sales and marketing process and integrated funnel, followed by the development of cross functional KPIs and “One View of the Truth.” We will discuss how this process provided the data and insight to make critical changes in their sales and marketing process and re-align their investments to drive growth and efficiency.

Westminster Ballroom

Track C: Do It

Eloqua on Eloqua: Leveraging Eloqua to Improve Data Quality

Chris Petko, Director of Marketing Operations, Eloqua

Introducing the 4C data quality framework – what is it and how can it help you understand and identify issues in your database – as well as a look at normalisation, third party data appends, and building the right foundational process.

Westminster Ballroom

Track A: Imagine It

The Recipe for Your New Revenue Strategy

Mark Gradwell, Marketing Communications Manager, National Instruments UK

Westminster Ballroom

Track B: See It

Lead Nurturing: Automating the Buyer’s Journey

Erin Rampey, Marketing Automation Manager, NetApp

Building on the success of their North American lead nurturing programs, NetApp has constructed a hierarchical nurturing ecosystem for five European countries. By allowing each region to customise the assets and messaging, they've experienced compelling results.

Track C: Do It

Supercharge your Multi-Channel Marketing Effectiveness with Eloqua Campaigns

Mark Emmett, CRM Capability Manager, Sony

Discover how Sony Professional transformed their marketing team into Digital Marketing Gurus where customer intimacy and measurement have become the core of everything they do. Using Eloqua Campaigns they were able to supercharge their marketing and drive more business, despite a complex sales cycle and a small team.