Pre-Conference Continuing Education
Overview
In today's rapidly changing marketing environment, this single, information-packed day will provide valuable training you need to continue to grow your demand generation business.
The morning sessions will be hands-on instruction in the Eloqua application to help your team hone and expand its Eloqua expertise. Through a blend of exercises, hands-on learning and interactive sessions, attendees will be equipped with techniques and best practices to get the most from their Eloqua investment. You must bring a wifi-capable laptop with either Internet Explorer or Firefox installed in order to access the Eloqua application and participate in these sessions.
The afternoon sessions are structured on the Revenue Lifecycle: the business processes, operational resources and technology required to effectively predict and manage revenue performance for your organization. These sessions will review industry best practices, introduce you to the core disciplines of the Revenue Lifecycle skills and guide you through exercises to ensure these practices are optimized for your demand generation organization.
For a limited time only, pre-conference training is included in your registration fee. Space is limited to 60 people in each track session. You can choose any morning session and afternoon session from any of the tracks.
The morning sessions will be hands-on instruction in the Eloqua application to help your team hone and expand its Eloqua expertise. Through a blend of exercises, hands-on learning and interactive sessions, attendees will be equipped with techniques and best practices to get the most from their Eloqua investment. You must bring a wifi-capable laptop with either Internet Explorer or Firefox installed in order to access the Eloqua application and participate in these sessions.
The afternoon sessions are structured on the Revenue Lifecycle: the business processes, operational resources and technology required to effectively predict and manage revenue performance for your organization. These sessions will review industry best practices, introduce you to the core disciplines of the Revenue Lifecycle skills and guide you through exercises to ensure these practices are optimized for your demand generation organization.
For a limited time only, pre-conference training is included in your registration fee. Space is limited to 60 people in each track session. You can choose any morning session and afternoon session from any of the tracks.
Sessions
Deliverability and Privacy: Getting to the Inbox
Getting your email to the inbox can seem like an obstacle course. Firewalls and Spam Filters are hurdles your emails must navigate with success. Privacy and Data Protection laws mean your business needs to manage opt-ins to get your email delivered. This session will teach you how to increase your email deliverability percentage and manage opt-ins to ensure you get to the inbox.
TARGET AUDIENCE LEVEL: Attendees should be using basic Eloqua functionality to run email campaigns and are looking for ways to improve their effectiveness.
Personalising the Email Experience
Personalising your emails is more than just “Dear Customer.” When you deliver content that is relevant, timely and individualised to your customer, you build trust and rapport. This course will teach you ways to personalise email content such as:
- custom signatures and greetings
- best practices for personalization, and
- how to apply Activity Driven Content
TARGET AUDIENCE LEVEL: Attendees should be using basic Eloqua functionality to run email campaigns and are looking for ways to improve their effectiveness.
E10: An Introduction
Are you new to E10 and looking for the basics? Are you an E9 user interested in playing a little bit in an E10 sandbox? This course will give you hands-on exposure to navigating E10, and the basics of building a campaign, including segmentation and email design.
TARGET AUDIENCE LEVEL: Open to customers of all levels.
Contact Management Essentials: Revenue Lifecycle Best Practices
Your database of is one of your most strategic assets in fueling your revenue engine. In order to find that diamond in the rough, it is critical for the business to have a clear understanding of the target buyer and the required data sets to identify the right segments to target. By the end of this session you will be able to create a standard data hygiene processes, identify ways to increase and monitor email deliverability, and manage contact preferences with an eye to increasing relevance, engagement, and user experience with your brand.
TARGET AUDIENCE LEVEL: Open to customers of all levels.
Campaign Management Essentials: Revenue Lifecycle Best Practices
The ability to deliver an effective message to the right audience at the right time requires a strategic understanding of Campaign planning and execution. From a single email Campaign to a structured and automated nurturing Campaign, effective communications help our buyers answer the questions they have during their buying process. During this session, we will explore and document effective Campaign Management processes including Campaign planning and execution, personalization, integrated marketing communications, automation, and best practices adoption.
TARGET AUDIENCE LEVEL: Open to customers of all levels.
Measurement Essentials: Revenue Lifecycle Best Practices
Measurement and reporting helps you to ensure that you are on track to meet strategic business objectives. Measurement should not only tell you where you have come from, but guide your optimization efforts so that you can incrementally improve performance. This session will teach you what metrics are important and how to action off what the data is telling you.
TARGET AUDIENCE LEVEL: Open to customers of all levels.
